FINCHÉ C’È NUOTO C’È VITA
From “FINalmente in piscina” to “FINché c’è nuoto c’è vita”. Continuing the promotional campaign promoted in September by the Italian Swimming Federation and the Society for the Organisation of the European Championships 2022, scheduled from 11 to 21 August in Rome, Masters from 24 august to 4 september, to increase interest in aquatic disciplines and the restarting of sports activities in the pool in total safety and well-being.
The second video of the trilogy, lasting 20 seconds, will be broadcast in April and May on 1245 screens in 125 railway stations throughout Italy.
The images transport the spectator to the swimming pool, a healthy and safe place to practice motor activity for personal and collective well-being, without age limits. Have fun like children at their first dives, regenerate with intense training, feel the sensation of water on your skin, meet new friends and become a champion! You will feel like part of the family.
The campaign will conclude with a third video, on air from June, which will take us towards the biggest sporting event to be held in Italy in 2022: the European Championships in Rome.
In the same stations, the video campaign is also accompanied by static advertising that represents the aquatic disciplines in images with QR codes, giving easy access to Federal Swimming Schools and swimming facilities in the areas of the users concerned.